CLEAN MARKETS

Home Office

40 West Evergreen Ave Suite 101

Philadelphia, PA 19118

United States

About Our Company

Clean Markets is a market development firm focused on DSM program Marketing, Outreach and Data Analytics. Founded by former energy executives, we consistently achieve high impact results and program participant satisfaction. Our marketing and outreach campaigns, guided by strong segmentation and industry knowledge, get the attention of the busiest decision-makers. In the past five years we have delivered over 450 GWh of energy savings to utility incentive programs. Look for the launch of B-RIM, our award-winning DSM sales tool in June 2015. Certifications: WBENC and WBE in CA, NJ,PA.

How We Can Help You

The Clean Markets' team helps program implementers and utility managers reach their goals with confidence. With our concrete understanding of the business goals for each program, we have the perspective and expertise you need to make an impact. Since our inception in 2008, our high performing team has supported over ten utility and government energy efficiency and demand response programs. Our combination of technical knowledge and creative marketing in the commercial and industrial sectors is rare.

Services we regularly provide include: designing and executing successful Marketing and Outreach campaigns, uncovering new market opportunities, designing niche programs, creating breakthrough advertising, training trade allies, organizing media events, working with large and small utility customers to submit incentive applications, and working with stakeholders as channel partners. We have had success in programs targeted for the commercial, industrial, small business, institutional and residential sectors, while our technology experience covers energy efficiency, demand response and renewable energy. In the second half of 2015 we will launch B-RIM, our energy efficiency sales tool, ranked in the top five emerging energy efficiency software programs by the US Department of Energy's Consortium for Building Energy Efficiency.

Service Categories

Brand Strategy, Education, Marketing & Advertising Services

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Examples of Work

Examples Collection:

TRC - NJ Clean Energy Program
NJ Clean Energy Program C&I Marketing
Clean Markets has managed the marketing for the NJ C&I Clean Energy Program since 2014. Our contributions include: created print, digital and radio advertisements; marketing plans, GIS maps, presentations, direct marketing campaigns, exhibits, and website upgrades; managed webinars and press events; wrote and placed several articles; conducted stakeholder outreach and metrics tracking.
DNV GL - PPL E-power Solutions
Outreach and Marketing for PPL E-power Solutions programs
Clean Markets has supported the marketing and outreach for PPL's E-power Solutions program since 2010. Our Outreach team has contributed over 150 GWh of energy savings in the C,I & I and small business sectors. Our Marketing team has created marketing plans, GIS maps; managed trade ally and press events, developed presentations, created marketing and web materials and designed niche programs.
Performance Systems Development - First Energy's Efficient New Homes Program
Marketing for First Energy Efficient New Homes Program
We have managed the marketing for FE's Efficient New Homes programs in PA and OH since 2013. Our contributions include: creating marketing plans and GIS maps; writing published articles; creating: print and digital advertising, training materials and CEUs for Architects, direct mail and E-blast campaigns, and website updates; conducting focus groups, stakeholder outreach and tracking metrics.
DNV GL- PECO Energy Smart Ideas Program
PECO Energy Smart Ideas Program- Outreach and Marketing
Clean Markets' Outreach team has contributed over 300 GWh of energy savings for this program since its inception in 2009. We have produced several marketing and niche program plans, managed dozens of events and webinars, trained thousands of trade allies and customers, assisted thousands of customers to complete applications, and significantly contributed to marketing collateral.
Johnson Controls - PECO DR Aggregator
PECO Energy Demand Response Aggregator
As a subcontractor to Johnson Controls during the summer of 2012, Clean Markets managed the marketing for the pilot demand response program, "PECO DR Aggregator". Clean Markets created the website, the call center, the marketing materials and presentations. We presented over 30 webinars for professional associations and large customers. We closed contracts for 14 MW of dispatchable load.
Ben Franklin Technology Partners of SE PA
Energy Business Incubator Customer Needs and Lessons Learned
Ben Franklin Technology Partners was establishing an energy business incubator as part of the USDOE Energy Efficient Buildings' Hub. In order to help them meet the needs of the businesses they would be serving, we conducted in-depth qualitative research with 15 business incubators and 60 businesses in the energy efficiency sector. Our research results informed the incubator's program design.
Tangent Energy Solutions
Marketing launch for Tangent Energy Solutions
Tangent Energy Solutions is a successful distributed energy resources company that started in 2009. Clean Markets created Tangent's first website, its marketing plan, brand architecture, marketing collateral and presentation materials.
National Association of State Energy Officials (NASEO)
Models of Energy Innovation
For this study, Clean Markets was the primary investigator. We conducted in-depth qualitative market research with over 20 "innovators" who created breakthrough technologies in the energy sector. Key success factors of energy innovators were analyzed, and a new model for innovation was proposed. Results were presented at the annual conference of the National Association of State Energy Officials.
Performance Systems Development - Philadelphia Gas Works (PGW) EnergySense Program
Marketing and Outreach for PGW EnergySense Program
Clean Markets established brand awareness in this program's first year, followed by direct marketing to prompt homeowner participation. Using GIS mapping and analytics, we targeted neighborhoods with high potential for participation. Tactics used included press events, flyer distribution, stakeholder outreach, community events, presentations, marketing collateral and advertising.